Digital marketing
Marketing in the digital age is an indispensable part of every company’s business strategy. The boundaries between business areas (e.g. manufacturing, customer service, logistics, etc.) become invisible so digitalization in marketing helps companies optimize the connectivity of their business areas, improvement of their brand value, sustainability and growth.
An important area of one-way digital marketing is SEO (Search Engine Optimization) – the search engine optimization or process of improving a website’s ranking on search engines when it comes to certain terms.
Social networks allow a potential customer a multi-directional communication interaction and, as quality is always important than quantity, it is very important to follow the general rules explained here in social network marketing!
More Factsheet_Social_Media_En
Internet market research as a part of digital marketing is used to obtain information about customers and/or markets and due to increased Internet use, this method helps companies improve their market position and explore existing markets or future trends that differentiate a company from its competitors.
Factsheet_Online_Markteting Research EN
Navigation Crew: Digital Marketing
(Link: https://www.interreg-central.eu/Content.Node/S3HubsinCE.html )
Process automation
Process automation involves the use of computer technology and software engineering in different industries and plants in order to increase their efficiency and security. Process automation often uses a network to interconnect sensors, regulators or control terminals which collect data on temperatures, pressures, flows, etc.
The data is stored and analysed on a computer to monitor the entire operation of the plant but also of each piece of production equipment. The operational settings of the plant are automatically adjusted for optimal production.
Navigation Crews: Factory and Process automation
Navigation Crew: DI&I Machinery
(Link: https://www.interreg-central.eu/Content.Node/S3HubsinCE.html )
Artifitial intelligence
The application of artificial intelligence is becoming increasingly important. Large database analysis, complex simulations, machine vision and predictive maintenance are more and more present in today`s fast-growing production systems.
Digital twins, virtual models of the physical world that use IoT, artificial intelligence and large data sets in simulation models enable faster and better decision making and performance optimization of real systems.
Navigation Crew: Data analytics, Complex simulation and Modeling
Navigation Crew: Machine vision
Navigation Crew: Predictive maintenance
(Link: https://www.interreg-central.eu/Content.Node/S3HubsinCE.html )
Internet of Things in the IoT industry
The term Industrial Internet of Things (IIoT) refers to interconnection of heterogeneous computing devices and people in an industrial context. It means that systems in the factory and production environment communicate with each other using industrial communication channels and technology in order to increase production efficiency.
More about the company’s digital maturity according to the T.O.P model developed by the Fraunhofer IWU Institute, analysis of the potential of digitalization and concrete examples from the Industrial Internet of Things (IIoT) can be found in the presentation: HERE!
You can check the digital readiness of your company at the link of the Fraunhofer Institute IWU: https://betrieb-machen.de/selfcheck/
More on digital readiness, Introduction to T.O.P. model: Webinar_DPA&IIoT_slides_protocol_1 EN
Navigation Crew: Industrial IoT
Navigation Crew: Advanced and smart material
(Link: https://www.interreg-central.eu/Content.Node/S3HubsinCE.html )
Circular economy
The circular economy is a system that strives to minimize waste and sustainable use of resources. It involves reuse, sharing, repair, recovery and recycling with aim to create a closed system of reduced resource of use and waste generation, pollution and emissions.
A network of design and engineering experts, manufacturing service providers and Living Labs / Fab Labs forms a platform that connects organizations and/or individuals for product design and engineering, prototyping and small-scale production for customers.
Navigation Crew: Innovation in Circular economy
Navigation Crew: Desing & Engineering for additive manufacturing
(Link: https://www.interreg-central.eu/Content.Node/S3HubsinCE.html )
Entrepreneurship
Global competition has generated a need among all the enterprises, especially SMEs, to adjust their survival. There is a general belief that the future accelerated growth and sustainability of SMEs will largely depend of the use of a appropriate technology and acquisition and absorption of knowledge.
The definitions referring to the technology transfer are usually used to describe the process by which ideas and concepts are moved from laboratory to the market.
Follow us for workshops and webinars that will prepare you for the world of entrepreneurship, project management and digital transformation!
